This year's theme "Serving those who Serve" emphasises the need to help men and women who are serving today, as well as ex-Service men and women and their dependants. In particular, this year's campaign focuses on those families who have lost loved ones in the conflict in Afghanistan.
The Tynemouth cadets have been out in force, selling poppies to shoppers in Tynemouth Station and North Shields Shopping Centre. For 16 year old cadet Robert Erskine, giving up his weekend to support the poppy appeal was the least he could do. "I feel like I'm making a worthwhile contribution" he told us. Robert, from Tynemouth, will also be taking part in the annual remembrance service at Hawkeys Lane in North Shields on Sunday.
Thousands of serving and ex-service personnel will join in acts of remembrance all over the Region. Please support this year's appeal by making a donation and wearing your poppy with pride. Street collectors will be out in Tynemouth, North Shields and Wallsend. Watch out for Robert and his fellow air cadets who will be shaking their tins in Tynemouth on Saturday.
